Find the shoe that suits you

There is a negative image of orthopedic shoes. They are often seen as ugly. Brothers Orthopedie specializes in customization and works together with the customer to a beautiful end product. We took this as a starting point when designing the visual identity.

Project

Brothers Orthopedics wanted a modern and professional appearance. During the preliminary investigation, we discovered that most orthopedic companies use a stereotypical footprint or a general wordmark without a visual link to orthopedics. We wanted to make Brothers Orthopedie distinctive, fresh and recognizable and we succeeded!

Website

Typography

Roboto Thin


A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Montserrat Bold


A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Color Scheme

Sea Serpent

#50BECD

Sapphire Blue

#1366AE

Taupe Grey

#8F8D8C

Isabelline

#EDEDED

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